Run Ads That Make Money...

The biggest and most successful companies in the world can get away with many things and, thus, bad marketing.

Blasting slogans, cinematic videos, and funny sketches everywhere is easy when you have unlimited resources.

However, if you are like me and don’t have pockets that go as deep as the Mariana Trench, I have the perfect solution for you!

One super simple change that will make your ads worth their money.

But first, let’s go through…

Why Most Ads Don’t Perform

Many business owners try to do their own marketing at first.

AI Baby animals, cinematic productions, funny videos, bizarre characters, catchy slogans...

You can find information on any of these things.

But I can almost guarantee there is one thing that you won’t find in there…

RESULTS!

Nobody is talking about how to actually get real, tangible results like leads, sales, or referrals.

People pay huge amounts of money for ads that do nothing, and if you ever ask them about it, you get an answer along the lines of:

“Well, this ad is for brand name recognition.”

“We’re focused on top-of-mind awareness in our market.”

Or even better: “This campaign is set up to solidify our branding and brand positioning.”

I get this all the time, in a slightly condescending tone, like I was a fool for asking.

But the truth is, even they don’t know what they are talking about!

So here is…

How to Instantly Fix Your Marketing

Everything you spend money on is supposed to do something.

You buy food because it eases your hunger.

You buy a car because it saves time in transportation.

You pay for marketing because it gets you:

More leads.

More sales.

More clients.

More referrals.

When was the last time you paid office rent with “brand recognition” or “top-of-mind awareness”?

Personally, I pay my rent with money—cash, paper… whatever you want to call it.

And I guess this is the case for most business owners.

Here’s the ugly truth:“Most businesses throw away at least half of their marketing budget.

Maybe even more than half.”And that just doesn’t sit right with me.

So, here is…

How I Stopped Throwing Money Away…...And How You Can Do the Same

The bad news……It took me tons of money, relentless study, puzzling pieces together, testing, and using trial and error to figure out what actually worked.

The good news is that you won’t have to go through any of that.

The last thing we both want to do is sit here for weeks going through analytics.

Pearson’s Law summarizes it best:“What measures, improves.”

Want to immediately and dramatically increase ad results?

Make them measurable.

Add a response mechanism—a call to action in every ad that asks the prospect to do something. ANYTHING!

And then you monitor that action like a hawk.

Now you can measure. Test. Figure out what works and what doesn’t.

One of the first things I do when I start working with a client is implement this simple rule:“Every ad we run needs to be measurable, no exceptions.”

No more jargon. No more vague marketing gobbledygook. Measurable, tangible, solid results.

There are plenty of ways to do this, and it’s doable for every single business—yours included.

If you want to know how we would do this in your business, fill out the form and get in touch with us today.